How to Create Positive Results from a Negative Online Review?
We are living in the golden age of business, where businesses and companies abound. Whether it is the IT or the healthcare industry, we are certainly surrounded by a convincing lot of businesses, brands, and products that are truly making our lives easier to live and work. However, the competition is also growing alongside the growth of businesses.
For instance, the healthcare industry, which is one of the oldest and the most crucial among the surviving industries today, is seeing a lot of competition lately, where, from startups to established businesses all remain constantly threatened by their rivals. Here, the negative online reviews play a huge role in the survival and growth of a particular startup or brand in the healthcare industry as it is with the other sectors.
How important are the online Google reviews and other feedback for your practice?
Google is no doubt, the most popular among the search engines today, and regardless of the industry or the person browsing the internet, it is Google that is featured time and again, even if the timeframe is of a single day. With the emergence of the internet and the trustworthy Google, our lives, it seems, have had witnessed a transformation where we depend on Google reviews, respond to online reviews, and take insights from them. Here, the most challenging task is dealing with a negative online reputation.
A business relies on the reputation it creates online. It is the same that goes for the practices, which have also come online now with the popularity and the prevalence of the digital ways that the healthcare industry has been adopting lately.
According to the latest survey, around 71% of the patients use online feedback and reviews as the primary step for finding a doctor these days. This makes it a favorite of the patients today, which the practices cannot certainly miss out on.
Here are some other factors why most practices today rely on online reviews:
Increase credibility
Around 90% of patients, who responded to the survey conducted this year, stated that they use online reviews to evaluate practices and physicians. Thus, in this way, they deem a practice credible. Credibility is something that every business wants but attaining decent credibility is difficult for businesses now, and is really time-consuming. However, adding to the credibility can certainly be possible without worrying much about it by letting your practice receive patient online reviews.
Obtaining online reviews have now gotten easier with GrowPractice's easy and effective medical office software that helps in collecting patient reviews online via a smooth and effective process.
Increase visibility
Increasing online visibility is important for every business and to do this, in the healthcare industry, the practices depend on marketing strategies, online reviews, feedback, and more. Apart from the marketing activities of the practices, which surely lend a huge boost to lift the online visibility, the positive online reviews received by practices, also help them prominently grow.
Boost revenues
Enhancing the credibility and attending to the patients with the best and the most effective digital software and tools, magnify patient satisfaction, which in turn, leads to a growth in the overall practice revenues. Positive reviews via advanced patient feedback and the online review system as offered by GrowPractice certainly go a long way to enhance the revenues of the practices.
Enhance marketing
Marketing is essential, regardless of the type of the business or the region where a particular company or a practice is located. However, it has always been deemed to be working out slowly and steadily and is often coupled with the services offered by the provider. Therefore, if you have access to the online reviews received from the patients and pivot on the same, then that can additionally serve as a crucial parameter, which would improve the overall brand marketing.
Help practices stand out from the rest
Online reviews are critical to a brand's success. While we already know here that the negative online reviews mar a practice's reputation, while the positive ones empower the healthcare provider, the online patient reviews do more than one thing for practice. Along with pointing out the rights and wrongs of medical practice, these reviews also explore other features and benefits of a provider, which helps often them stand out from the rest.
Increases the influx of the new patients
With the growth in the healthcare industry and its practice units, attracting new patients is becoming an insanely tough job for the practices these days. Competition is on a rise and so is the fight for gaining positive online reviews to make for the visibility, and credibility of the provider.
Recent research shows that over 85% of consumers trust online reviews quite as much as the recommendations they receive from their friends and relatives. Therefore, the online revenues and the positive reviews among them, significantly contribute to the attraction of new patients to the practices.
Help in monitoring the overall business growth
Practice reviews share more insights than you might be aware of. These reviews received by the healthcare practices help in monitoring the growth of the overall business, comparing which, a practice can essentially grow to heights that are unprecedented. Therefore, if you are an owner or a manager of a healthcare practice, it is essential that you too monitor your business growth with the help of the insightful online practice reviews you receive via GrowPractice's effective medical office software.
Help to revamp the system
Another benefit of the patient online reviews is that they help the healthcare practice units to understand the medical software and system that are in use and realize all the flaws that are present in them, thereby helping them revamp the system effectively.
Empower the customers
Online reviews of the practices in the healthcare industry, hugely empower the customers. The system of online reviews is developed in such a way that the patients can voice their opinions and share them properly, via a systematic format. This helps the patients realize how important they are for the whole system and thus, empowers the customers.
Improve ranking
Enhancing the ranking or improving the authority of the online websites is a great deal today and is something crucial that almost every provider is after. Therefore, it is also important for you too to improve your ranking to trump the other rival providers. This can easily be done today by helping yourself get proper online reviews, helping the patients get what they want, and contributing towards extending quality healthcare services for the patients.
Increase reviews
Using the online patient reviews, minimizing the negative online reviews, dealing with the negative Google reviews and other reviews against your provider help increase better reviews too. Minimizing negative reviews gains your brand credibility, and also help your provider benefit from it and work on bettering the overall service, which in return, boosts the reviews and increases the chances of obtaining more positive reviews.
Expand fast and effectively
One of the major ways how online reviews help the practices is by helping them boost positive reviews online and then helping them expand fast and more effectively than ever.
With all these benefits that you might gain for your practice, you just need not stop the reviews of the patients from pouring in. However, the negative online reviews are much as common as the positive ones, if not more, but you need to deal with these reviews as well quite as much as you need to toast on the positive reviews.
Recent surveys say that 1% of the customers usually leave very negative reviews for the providers. However, in general, around 10% of the customers are prone to leave somewhat negative reviews for their providers. Though these numbers might seem to be a teeny weeny thing to be worried about for most, it is these reviews that truly make a difference between an excellent provider and an average or mediocre provider. This is more than true in the case of healthcare practice where a significant number of patients and their associates look for healthcare providers online.
Dealing with negative online reviews definitely sounds tough, but properly dealing with the negative reviews is the key to successful business whether in the healthcare industry or otherwise. In fact, dealing right with the negative online review is an important business lesson that usually comes, and is best learned through experience.
However, in the waking world of digitalization, where people, along with the comfortability they are experiencing, are also bothered by numerous threats. Along with the cyberthreats, which are really a bother for all businesses and individuals and cause major damage to their wealth, reputation, and sometimes, even life, other frauds, trickery, misleading facts, and deceits, are also causing quite a nuisance lately. One of the prominent deceptions today is the forgery of online reviews. Whether they are Google reviews or other online reviews on any other Search engines or websites, people now think twice before accepting the reviews that a business has received. The same thing goes for healthcare companies.
As the healthcare industry and the patients have largely started to believe the online reviews, it is tough to make them realize now that the reviews posted online are real or vice versa, in much the same way as it was challenging to make them understand that the online reviews are good for the brand. Thus, negative reviews often make it an interesting affair for brands and businesses and sometimes serve as a much-needed relief for the customers or patients. Therefore, getting negative reviews is certainly essential for a particular brand or a healthcare provider. However, what is tough is to turn it positive.
Easy Ways that will help your practice gain positive results out of negative online reviews!
Negative reviews have indeed proven to be a significant loss for all businesses. Apart from reducing the rating of the practices, hampering the credibility, decreasing patient satisfaction, and more, negative reviews also have stopped 40% of the patients to go for a particular business.
However, on the other hand, what's really motivating is that gaining positive results is possible even from your negative pool of reviews. Yes, it is far from being false because research shows that 1 in every 5 patients will disregard negative online reviews if the provider has responded to the same in a thoughtful way.
So, if you are also in a way getting negative patient reviews lately, and wanting an immediate fix for the same, then here we bring you an incredible list of hacks with the help of which you can help your practice gain positive results out of negative online reviews:
Respond in a thoughtful way
Replying to negative Google reviews or any other form of patient online reviews is a must. This is a priority for any business in the healthcare industry or otherwise and is the first major step in turning a negative review into a positive one. Responding to the online reviews of the patients makes you a healthcare practice that cares for their patients and values their patients more than anything else. However, while replying you need to be thoughtful and creative along and not necessarily just justify yourself anyhow. Saying thanks, apologizing, and having sympathy are some of the basics of replying to online reviews that you should not miss out on.
Gain insights from the negative Google or online reviews
The negative Google reviews and online reviews help the practices and other businesses in many ways, which includes all the insights that they help them gain. These insights about the practice working process and its loopholes significantly help in business growth.
Work on what is wrong
As mentioned earlier, the negative online reviews help the practices understand what is wrong and is bothering the patients. These wrongs need to be addressed in order to boost the practice revenues and nothing else than the negative reviews portray these flaws precisely.
Appreciate your naysayers
Dealing with negative online reviews is as tough as dealing with negative Google reviews but you must not forget to appreciate your naysayers even if it is with a 'Thank you!' A simple, polite 'thank you' is appreciable enough for the providers. This is because it means that you have taken the feedback constructively and have valued the customer's concern.
Keep it short and simple
The keeping it short and simple method works miraculously well and can save the negative online reputation cleverly. So, never fail to keep your response to the negative patient online reviews short and simple.
Some other easy tips that you can use to create positive outcomes from negative online reviews are:
Make the Most of your Patient Online Reviews with GrowPractice
GrowPractice brings smart, smooth, and effective medical office software and systems, which help the practices make the most of their patient online reviews. Some of the major benefits of the medical office solutions, patient and practice management systems, and solutions that GrowPractice offers, equipped with improved patient satisfaction surveys and reviews, are:
GrowPractice, being a market leader in the medical office software and solutions segment brings many other advantages for the practices and their patients, all of which help them no doubt, in every possible way to increase the overall quality of the healthcare service that they provide. Here is a list of the benefits that GrowPractice provides:
With all these benefits, GrowPractice has already increased the attraction of new patients by 8% and has boosted patient retention by 48%. Furthermore, prompt replying to negative Google reviews and dealing with negative online reviews, have really become a piece of cake with the effective and insightful patient reviews received through GrowPractice's advanced systems. All of these have proven to increase the positive patient reviews by 65% and decrease the negative online patent reviews by 85%, with the numbers rising each day. So, hurry up before you fall back because GrowPractice for your practice is more evident now than it was ever before!
